Clara, the digital rental application platform for independent property owners and renters, today unveiled Clara for Agents, a new feature set to transform the rental application process for real estate agents. This innovative tool allows property owners to collaborate with their agents and provides transparent, secure application information to help both parties find their ideal renters.
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Created from the need to make the rental application process more transparent and efficient for both renters and independent property owners, Clara addresses the long-standing challenge of effectively managing the application workflow. It streamlines the process, enabling agents and owners to find renters faster and with greater ease.
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Initially launching with agents in Texas, Clara aims to accelerate the application process tenfold. By providing a complete renter profile with verified identity and income data, employment information, residential history, credit report, criminal records, and evictions within minutes, Clara delivers decision-ready applications to landlords. Simultaneously, it offers renters full access to their data and reports, allowing them a level of transparency not afforded in other screening applications. This streamlined approach significantly speeds up rental decisions, leading to faster occupancy and higher rent collection rates.
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The benefits for individual property owners and agents are game-changing:
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• Time-saving: Clara saves real estate agents days by providing all necessary information in one place, including verified income data, credit reports, and background checks. This comprehensive and user-friendly approach also enhances agents' brand image with potential clients.
• Increased transparency: Clara's consistent and equitable application process ensures transparency and accountability, offering agents and individual property owners an unprecedented level of oversight.
• Consistency and Collaboration: By enabling secure collaboration between agents, owners, and renters Clara delivers a fairer and more secure rental application process. Renters can trust that their information is protected and that decisions are made equitably.
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"As someone who has experienced the challenges of renting firsthand across multiple states and roles - as a renter, real estate professional, and landlord - I've seen how the lack of transparency in rental screening creates unnecessary barriers and stress for everyone involved," said Taylor Wilson, Founder of Clara. "I'm incredibly excited to see Clara growing and empowering more communities with the tools they need to create fair, efficient, and transparent rental experiences that work better for both renters and housing providers."
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Clara is at the beginning of an exciting journey, driven by a clear vision to revolutionize the rental application process by prioritizing transparency and security for both renters and independent property owners. The platform’s approach not only streamlines the application process but also fosters trust and fairness in the rental market. As Clara continues to grow and evolve, it remains committed to its core mission of creating a more equitable, efficient, and user-friendly rental ecosystem.

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About Clara - Clara is the modern digital rental application platform revolutionizing the way independent property owners, agents, and renters connect. Founded on the principle of transparency, Clara streamlines the rental screening process by providing a comprehensive, secure, and user-friendly interface for all parties involved. Our technology verifies applicant information in real-time, offering property owners and agents peace of mind and renters the opportunity to present their best selves.  By prioritizing open communication and data accessibility, Clara is transforming the rental landscape, making it more equitable and transparent for everyone. As we continue to grow and innovate, our mission remains clear: to create a rental ecosystem where trust, accessibility, and optimal outcomes are the standard, not the exception.
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