Clara Technologies launches Rent with Clara platform revolutionizing the rental application process
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New all-in-one platform streamlines complex transfer of sensitive personal data just in time for rental season;  Clara strives to foster transparency, fairness, and equitable access to housing for agents and renters
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AUSTIN, TX – February 25th, 2025 – In a housing market where renters make up more than a third of national households and the odds of getting denied for an apartment are nearly just as high, the need for a more equitable and transparent rental application process has never been greater. That’s why Clara Technologies has launched Rent with Clara, an innovative platform reshaping how agents and renters navigate the rental market. Founded by tech entrepreneur and real estate expert, Taylor Wilson, Clara was created to bring greater transparency and fairness to the housing market. 
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“After witnessing firsthand the inequities and inefficiencies in the housing market through my personal real estate career and experiences, I knew there had to be a better, more transparent system, said Taylor Wilson, founder of Clara Technologies. “Clara is more than just a platform—it’s our commitment to helping agents make informed decisions while giving renters a fair shot at finding their next home." 
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Clara prioritizes transparency by disclosing to renters exactly how application decisions are made. It is designed for independent landlords and real estate agents who aim to foster fair and inclusive practices in housing. The most recent feature rolled out by the Clara development team is the Agent Portal, which empowers agents to seamlessly collaborate with landlords by providing secure access to comprehensive renter profiles, and enabling easy and simple communication and decision-making.  With verified information centralized in a user-friendly and compliant space, the Agent Portal simplifies the application process - making it faster, more efficient, and more reliable than ever.
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“As the national conversation about equity and accessibility in housing continues, Clara is positioned to create new efficiencies and greater progress in our industry,” said Maria Galizia, REALTORⓇ for the Ben Kinney Team. “With a truly mission-driven approach and the latest collaboration features, we see this seamless technology becoming the go-to platform for agents and landlords.” 
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Clara helps to streamline the renter screening process by addressing the following challenges:
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• Lack of transparency: Clara ensures that renters and landlords know exactly how application decisions are made and are in full compliance with fair housing regulations.
• Fraudulent Application Risks: Clara streamlines the verification process by providing fully verified identity, income, and employment information, reducing manual effort and minimizing the risk of fraud.
• Outdated systems: Current platforms often prioritize irrelevant details and fail to meet the needs of renters and independent landlords alike.
• Inequities in the process: Clara disrupts bias and discrimination in the rental market by fostering equitable access to housing.
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The state of our current national landscape further enforces the importance of prioritizing equity, fairness, and transparency. As housing affordability and accessibility continue to be pressing issues, Clara remains committed to reshaping the rental experience by providing renters and landlords with the tools they need to navigate the market confidently. 
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About Clara Technologies:
Founded in 2024 and based in Austin, TX, Clara Technologies is dedicated to bringing greater transparency and fairness to the housing market through its premier platform Rent with Clara. Led by tech entrepreneur Taylor Wilson, Clara empowers renters, landlords, and real estate agents with tools to streamline processes and foster equitable access to housing. To sign up as a renter or landlord, visit https://app.rentwithclara.com/auth/signup.  

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